No doubt, digital marketing is super beneficial for all business owners who are looking to promote their products and services online. But, do you know there are certain legal issues in digital marketing that one should be aware of? Even though you are aware of various laws related to your business, you shouldn’t forget to comply with all the digital marketing laws when you land in the world of the internet. Remember, failing to comply with such laws can impact your business negatively. That’s not all, you might also get yourself into some kind of legal trouble.
In case you’re not aware of these, you’re in the right place. Today, in this article, we will explain 5 laws governing digital marketing. We urge you not to take these rules and regulations for online business and want you to read this piece till the very end.
Top 4 Digital Marketing Laws and Regulations
At present, digital customer engagement is everything. Frankly speaking, it is the key to a successful online venture. Suppose having online visitors/customers who don’t interact with you. Will that help your business in any way? No, it doesn’t. That’s because a business with fewer customer feedbacks and interactions will practically never be successful. If you’re among some new business owners who lack much knowledge about digital customer engagement strategy, here we have everything for you.
How to increase customer engagement?
1. Privacy Protection Law
The first and foremost law associated with digital marketing is the privacy law obligations. If you are involved in digital marketing and online business, you certainly need to comply with all the privacy laws laid down. In case your business collects customers data, you need to draft a privacy policy that can explain certain things mentioned below:
- Information collected
- Purpose of information collection
- The way you process the data
- How long you keep the data
Remember, customer data are not a thing to play around with as per the Data Protection Law laid by various countries around the globe. And, you as a business house that handles a lot of customer data will be held liable if anything goes wrong. That’s why you should mention, what’s in your hand and what’s not in the privacy policy drafted by you.
2. Terms and Conditions
When your business is involved in digital marketing, you need to display s set of terms and conditions on your website. If you offer services and sell products online, you should enable a clickwrap agreement on your website that appears as a simple prompt that allows visitors to accept the terms and conditions laid by you digitally.
In the below listing, we have mentioned various things that should be included in your terms and conditions:
- Deliverables
- Confidentiality of data shared by the visitors
- Process of dispute resolution
- Payment and taxes related information
- Limitations
3. Consumer Law
Are you aware of consumer laws associated with digital marketing? No? Remember, the promotion of products and services that misleads customers can land you in major trouble. You being a responsible business house shouldn’t falsely advertise the following things:
- Price of product and services
- Quality of product and services
- Quantity of product and services
Also, consumer law prevents businesses to send spam marketing messages. To send any marketing message, you should have prior consent from the consumer. However, you can’t send excessive messages even though customers have given their consent.
4. Intellectual Property Law
Intellectual Property law deals with various laws that protect and enforce the rights of the content creators and owners of music, photographs, article, etc. You should know that there’re several areas of intellectual property such as copyright, trade secrets, trademarks, and patents. You can’t just take anything and copy-paste it to your website. To use any content lawfully, you must be having appropriate permissions and licenses for the same.
That’s all for now in this piece where we have discussed the top four digital marketing rules and regulations. We hope you are now aware of how to proceed with your digital marketing projects lawfully. Just in case you want to know more ethical and legal issues in digital marketing, stay tuned by bookmarking our blog.
Also, make sure to contact some of the best digital marketing agencies that will certainly comply with all these laws to start your project.
